The shape of the mask on this film poster seems to change into the outline of a knife towards the bottom; this helps the audience identify the type of the movie, which is a slasher horror. The mask is white to be the binary opposite of the black background; this could signify the good and evil throughout the film and is used to make the other stand out even more. The white used for the mask raises questions although as this colour represents innocence which would not be used for the villain whose mask this is as it changes into a pointed knife.

The mask used on this film poster is not shown to be completely white as though its face is slightly dirty, this helps relate the villain idea to the white innocence colour as it suggests that this suggestion has been messed up/made not innocent by the person who is wearing it, this could suggest this characters future actions throughout the film. Half of the mask is also shown shadowed to reflect the edge of a knife. The holes for the eyes and mouth are seemingly black holes adding to the scary idea that this mask is hiding the identity of the villain who is going to be praying on the main characters.  The black background of the film poster helps to further the idea of the fear of the unknown as it hides the identity of the villain which is the character who is clearly wearing this mask, this causes the audience to release from this poster that a large part in the narrative is the idea that the villain is unknown and a lot of the film is based on the characters finding out who this is.

 The title of the film on this poster is cleverly used to further the slasher idea of the film as the ‘M’ in this title has an exaggerated sharp point to also suggest the idea of a knife being used in this film. The ‘4’ in this title is used to replace the ‘A’ within ‘scream’ this is a clever way to compress the title together as this is the 4^th film within the series. The ‘4’ has been made red, this is to make it stand out against the rest of the writing as well as it suggesting danger as it represents things such as blood and warnings. This is also matched with the ‘4’ within the date of the film’s release.

The mask is placed within the centre of the layout as this causes the audience’s attention to be drawn straight to this object and then there eyes would be directed down the knife-like bottom of the mask to the title of the film at the bottom of the poster. The mask also seems to have a glow in front of it, this helps to highlight this object and to suggest that much of the film takes place within the dark but the villain wearing this mask seems to be at home within the dark as it is lighting it’s way.