The Knife used on the poster is highlighted by the sparkle at the sharp point which emphasizes how sharp it is therefore making the idea of the attacker carrying a knife even scarier, the knife on the poster shows the audience what type of weapon is used within the film and gives an insight into the villain of the movie; it lets the audience know that this is a slasher movie which can appeal to fans of this type of horror genre. The hand holding this knife is shown to look the same colour and build as the pumpkin looking mask this links the idea of a mask to the attacker in the poster suggesting the villain will hide his identity throughout the film, The hand shown also reveals the villain will be male due to the shape of the manly hand. The use of the mask on the poster also suggests mystery to this character shown making the audience want to watch the film in order to find out who is hidden behind it.

All the text on the poster is white to link the whole poster together and to stand out against the background black colour, the first a last letters of the title ‘Halloween’ are in block capitals to frame the poster and make the title stand out against the rest of its contents.

The tagline ‘The night HE came home’ suggests the villain will be returning to his ordinary home which is scary for the audience as they can relate to this ordinary household which causes them to think it could happen to any of them. The explanation point adds a sense of urgency and terror to the plot of the film. The ‘HE’ in the tagline which is shown to stand out against the rest of the words shows that the villain will be acting alone.

The font of the title ‘Halloween’ used for this poster is in bold capital letters showing the narrative to be striking and bold revealing the horror theme to this movie. The name of the film ‘Halloween’ has a link to the scary side of the narrative, this as ties in with the pumpkin looking mask which is related to this holiday, this has a sinister feel as it suggests terror actually taking place at this time of the year which is normally just implied. It makes the audience feel as though they are not safe at this time of the year and as if they can relate as it could easily happen to any of them.  

The black background of this film poster links to the horror theme as it encourages the fear of the unknown and highlights the other parts of this poster which relate to the narrative and hint at how the film will take place.