1. What is meant by the term film distribution?
This is how you get the largest target audience as possible to see the film.
2. What does a film distributor do?
Their job is to find out features within a film that will be the most interesting for the right kind of audience and use this to adapt the marketing of a film to suite this type of targeted audience. They understand things such as British audiences would be more likely to watch a British based or made film and there play on this within the distribution of the film.
3. How does reach relate to film distribution?
For the film to reach to widest audience as possible it is important for the marketing to be put out in as many places over the world as possible that the filmmakers are trying to reach. It is also important that the type of marketing the filmmakers use varies from different types of advertising as in by them creating trailers, film posters, billboards and even using adverts online to make sure the widest audience is reached that is possible. Many film distributers also use advertising campaigns to create stunts that will generate publicity for their film.
4. What is meant by the distribution plan?
It is important for there to be a plan for the advertising of a film as this can gain the biggest amount of success as possible, having this type of plan could mean at what time before the release of the film the teaser trailers and then full trailers are released as well as there could be countdown adverts on TV to build a wide spread anticipation for the release of the film. When the distributors have estimated how much the film will earn they can find a budget which is suitable to use for the advertising to make sure they will not loose to much money in this process, as well as the budget for the making of the film.
5. What is meant by the marketing plan?
The marketing plan is used to find out the ways in which the target audience for the film is best to be reached, for example a younger target audience is likely to notice these adverts if they were to be only as they are the main users when it comes to the internet. Also older audiences are likely to be reached by written adverts such as printouts in magazines or newspapers. All films are in need of a trailer to advertise their film to explain to the audience what type of genre and narrative it has, each film will need to have a trailer adapted to its target audience to gain their attention. For example a younger target audience would find a more arty, creative looking trailer more interesting and horror fans would be interested in a trailer that include many jump scares.
6. What is the difference between advertising, publicity and promotion?
Advertising is created by companies pay for their film to be advertised as in TV adverts and film posters, these companies decide how much money can be spent on this and try to spread the money to all ranges of advertising as in online, billboards and written adverts in magazines and articles. They can decide how much to spend with the magazine creators by the cost of different pages and articles varying. Publicity is not something distributors would pay for directly as they arrange to have interviews set up with the actors or film makers which cause the media to take notice of this film to help get the world out to potential audiences. Publicity is also something that is created by promotion and advertising as these two things create attention from the media and public. Promotion is getting the audience to interact with the film and even the films advertising, for example it is merchandise and press releases that help to promote the film, these gain exposure to the public for the film to help gain the largest audience as possible.
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